The Importance of Marketing Your Business Without Wasting Valuable Time and Money
Can it be Justified?
As a business owner, you have a lot on your plate balancing time and money. From managing employees, to handling financials, it’s all up to you. Marketing and advertising, while extremely important to the success and growth of your company, can be time-consuming, expensive, and oftentimes ineffectual. Perhaps you’ve tried outsourcing your marketing to another business, but you are still not getting the results you need. You may have even outsourced to several companies. Your website is handled by one group, while your Instagram posts are done by another. Or, perhaps you’ve been doing it all yourself, or have one of your employees doing it, and it’s just not getting you anywhere.
It’s easy to be discouraged when searching for an effective way to get your business out there. Newspaper ads are being ignored, radio ads are being switched off, and that website you paid way too much for is never visited because no one can find it. What are you doing wrong? Why are the traditional methods no longer working? We live in a world with an ever-changing market that is constantly being digitized. Though you may be hesitant, change can be a good thing, and having a viable online market can get your business out to more people, faster.
Most business owners don’t have the time it takes to do it all themselves. It may seem easy enough to throw money at the problem, and maybe you have. Maybe you have been paying into something that hasn’t paid you back in a long time. How many hours or days have you spent trying to bring up your following on Facebook, or getting someone to come into your store for a sale that no one saw offered?
Expert advice can actually save you time and money. You just have to know where to get it, and if it is right for your business. That’s why at All in One Digital, we offer a free one-hour consultation where we can meet and discuss your needs before you drop even a penny.
The Advice You Need
Okay, so you’ve heard it from every marketing company out there: “pick me, pick me”! But how do you know which one to choose? A vast majority of marketing companies have mass design output, meaning their advertising may look good, but their knowledge of your business is limited. Getting to know every aspect of your business is our primary goal before any advertising can be done. If you’re putting money into it, then it needs to be worth it. We don’t advertise just anywhere or for just anything. We target specifically for what your product or service is, and who your prospective customers or clients will be. This means that we won’t put all of your resources into advertising on Instagram if you sell products to an elderly clientele. We first want to get to know you, your brand, and your purposes before we tell you what you need. Our decisions are informed and backed by numbers. You are never left out of the loop. You can be as involved or uninvolved as you are comfortable with. We won’t push you out. Your company is still yours, and you have every right to it.
Expert advice can save you a lot of time and money, but only if the advice is actually applicable to you. Not everyone needs to have a Facebook page or a Twitter feed. We are here to tell you into which baskets you should be putting your eggs. Once we have the basics, then we can implement the full scope of our marketing strategy into your business.
This is still your business, which means that whatever content is released for your business should stay true to your business. You can choose to have as much creative liberty and involvement in your company advertising as you want. We are here to give advice, create interesting content, draw an audience, and make your business look good. We are not here to take away your privileges to your own company. You still have full access to your sites, and can post whatever content you want. If you want advice on something you plan to post, we can help you with that too.
You, as the business owner, have creative liberties and an opinion that matters. If you still want to be involved in your marketing, you can. If you’d rather leave it all to us, we can do that.
We’re here to give you what you want, inform you of what could improve your company marketing, and make sure your business is a success.